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Loss aversion

Losing something feels worse than gaining the same thing feels good - about twice as strong, on average (Kahneman and Tversky, 1979). It makes us turn down fair chances and value what we own more than what we could get (the endowment effect).

Depth 1 · Foundation

You can spot loss aversion in a choice, explain why a loss weighs more than an equal gain, and turn a choice around to check it.

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Depths of understanding

  1. 1

    Foundation

    You can spot loss aversion in a choice, explain why a loss weighs more than an equal gain, and turn a choice around to check it.

    Opens after

    Cognitive biasLoss aversion is a cognitive bias, a mistake in a predictable direction.

Your path here

What's still between you and Loss aversion, depth 1, in the order you can learn it.

  1. 1Fast and slow thinkingDepth 1 · Foundation · Thinking and Deciding
  2. 2Mental shortcutsDepth 1 · Foundation · Thinking and Deciding
  3. 3Cognitive biasDepth 1 · Foundation · Thinking and Deciding
  4. 4Loss aversionDepth 1 · Foundation · Thinking and Deciding

Builds on

Opens up