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Framing effect

Putting the same fact in different words (a different frame) changes what people think and choose. People rated minced beef labelled "75% lean" as tastier and less greasy than the same beef labelled "25% fat" (Levin and Gaeth, 1988).

Depth 1 · Foundation

You can spot two frames of the same fact, explain why a loss frame often feels worse, and say a fact the other way round to check your feeling.

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Depths of understanding

  1. 1

    Foundation

    You can spot two frames of the same fact, explain why a loss frame often feels worse, and say a fact the other way round to check your feeling.

    Opens after

    Loss aversionA frame often works by turning a fact into a gain or a loss.

Your path here

What's still between you and Framing effect, depth 1, in the order you can learn it.

  1. 1Fast and slow thinkingDepth 1 · Foundation · Thinking and Deciding
  2. 2Mental shortcutsDepth 1 · Foundation · Thinking and Deciding
  3. 3Cognitive biasDepth 1 · Foundation · Thinking and Deciding
  4. 4Loss aversionDepth 1 · Foundation · Thinking and Deciding
  5. 5Framing effectDepth 1 · Foundation · Thinking and Deciding

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