Knaph

What comes to mind

We judge how common something is by how easily examples come to mind - availability (Tversky and Kahneman, 1973). But vivid, recent and talked-about things come to mind first, whether or not they are common. Ask for the count, not the story.

Depth 1 · Foundation

You can explain why something easy to remember feels common, and check a feeling against a count.

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