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Default effect

People keep the option that happens if they do nothing (the default) much more often than they would choose it on their own. When a company in the United States put new workers into its savings plan automatically, the share who saved jumped from under half to almost 9 in 10 (Madrian and Shea, 2001).

Depth 1 · Foundation

You can find the default in a choice, give reasons people keep it, and check what is already ticked before you accept it.

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Depths of understanding

  1. 1

    Foundation

    You can find the default in a choice, give reasons people keep it, and check what is already ticked before you accept it.

    Opens after

    Cognitive biasThe default effect is a cognitive bias, a pull in a predictable direction.

Your path here

What's still between you and Default effect, depth 1, in the order you can learn it.

  1. 1Fast and slow thinkingDepth 1 · Foundation · Thinking and Deciding
  2. 2Mental shortcutsDepth 1 · Foundation · Thinking and Deciding
  3. 3Cognitive biasDepth 1 · Foundation · Thinking and Deciding
  4. 4Default effectDepth 1 · Foundation · Thinking and Deciding

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